• Michael Dahdal

The Engineering Of Consent

Updated: Jan 10, 2020


Your attention is a valuable commodity.

What you may or may not realise is that everyone is constantly competing for it.

If you have kids, you’ll know all about this, they crave your attention.

Marketers too compete for your attention, TV, ads, billboards on the freeway, social media posts, emails, and the news networks are all screaming out for it – heck, even I’m competing for it right now.

There’s a battle going on and the battle is ultimately to nudge you in a particular direction.

To get you to do things, you may not necessarily want to do.

There are even terms for it, choice engineering or the engineering of consent.

These are ways of appealing to your emotions and inherent biological drivers.

Of manipulating your subconscious in ways unbeknown to you, for purposes that usually better suits the manipulator than it does you.

NPL practitioners do this for a living (NPL = Neuro Linguistic Programming) – yes, it’s about appealing to your neurological and linguistic frameworks to essentially program or re-program you.

If you don’t understand this and if you don’t understand yourself, all these practices can actually lead you down some sinister paths.

Although you can’t always control your thoughts, you can for the