• Michael Dahdal

The Engineering Of Consent

Updated: Jan 10


Your attention is a valuable commodity.

What you may or may not realise is that everyone is constantly competing for it.

If you have kids, you’ll know all about this, they crave your attention.

Marketers too compete for your attention, TV, ads, billboards on the freeway, social media posts, emails, and the news networks are all screaming out for it – heck, even I’m competing for it right now.

There’s a battle going on and the battle is ultimately to nudge you in a particular direction.

To get you to do things, you may not necessarily want to do.

There are even terms for it, choice engineering or the engineering of consent.

These are ways of appealing to your emotions and inherent biological drivers.

Of manipulating your subconscious in ways unbeknown to you, for purposes that usually better suits the manipulator than it does you.

NPL practitioners do this for a living (NPL = Neuro Linguistic Programming) – yes, it’s about appealing to your neurological and linguistic frameworks to essentially program or re-program you.

If you don’t understand this and if you don’t understand yourself, all these practices can actually lead you down some sinister paths.

Although you can’t always control your thoughts, you can for the most part, control what you give your attention to.

Your attention is a choice, you choose what you give your attention to.

This is what we mean when we talk about living your life with intention.

Understanding what to filter out and what to focus in on and then being able to do it consistently.

Keeping your gaze on the things that are important and establishing boundaries to keep out the things that are not.

There are a whole heap of non-essentials you contend with everyday that are nothing more than distractions.

They drum up a whole lot of noise that actually leads you away from where you need to be.

So my suggestion to you is to get very clear on what you give your attention to.

Rid yourself of all these non-essentials.

Filter out all the unnecessary noise, so you have a clearer view of your path and can continue your march forward.


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