• Michael Dahdal

True Cost And Value

Updated: Jan 10, 2020


So you’ve just run in to buy an item that usually cost’s $100, the good news is, there is a 70% sale on.

Great – you’re buying!!

The question now is - did you just save $70 or did you spend $30?

Would you have still bought the item at the original price?

It’s now often the case that we place more value on the price than the actual item or experience we are buying.

We go out seeking a good deal – even when we may not actually need anything.

We put so much emphasis on what we are spending and very little emphasis on what we are actually buying.

Herein lies the problem and the reason you may often feel un-satisfied not long after you've made a new purchase.

As soon as one sale ends, another inevitably begins – we are caught chasing the 'SALE' because that's where the thrill is and as you know, that thrill is short lived and the sales cycle never ends!

The bottom line is, what you’re willing to pay for something is ultimately a reflection of your priorities and how much you value it – which is exactly how it should be.

When was the last time you felt that something was actually ‘worth’ paying full price for?

As you look towards your next purchase, you do have a choice to consider – should you spend less per item on many MORE 'things’ – or should you maybe spend a little more per item on LESS 'things’?